Copyright Nancy Mills. 2006
Issue 43. All rights reserved.
PLEASE FORWARD THIS NEWSLETTER LINK TO YOUR FRIENDS:
CIRCULATION: 2, 925 (and growing!)
- Spirited Woman Quote
- Editor's Spirited Message
- Spirited Woman Circle - Special Holiday CD Package
- Spirited Woman Q & A - Cindy Kauanui
- Spirited Woman! Store Special
- Upcoming Spirited Woman Workshops
- Host a Spirited Woman Workshop
- Spirited Woman Gift Certificate
- Press & Media
- Blog ? of the Month
- Join the Spirited Woman Club - Get a Free Listing
SPIRITED WOMAN QUOTE
"Show your aliveness to the world. Dance like a gypsy queen, explode in laughter, jump on a trampoline. Just be passionate." - Nancy Mills
It's the holiday season! Yeah! Food, presents, good wishes, parties, being with family and friends. A time for all spirited women to be passionate about life! And we're offering plenty of things to be passionate about!
Along with our store item specials and SPIRITED WOMAN Workshop special, we're also featuring our first SPIRITED WOMAN CIRCLE conversation series' Special Holiday CD Package - which includes eight CD's of truly inspirational and intimate 1-hour conversations with our famous women guests, as well as a snazzy complimentary CD case. This is a one-of-a-kind gift available only through SPIRITED WOMAN.
This month our Q&A is with Cindy Kauanui,
the founder, CEO, and president of Jet Set, the hugely successful
modeling and theatrical agency. Cindy quite literally has been pivotal
in changing "the Iook" from waif-thin to surfer-sunkist-healthy. She is
a role model, pioneer, and a single mom with a never-say-die attitude,
who believes in her vision and goes for it. I urge you to read her
As always, I would like to thank you for your support, comments, enthusiasm, and friendship. And for those of you new to the newsletter, I'd like to welcome you to our growing numbers. YOU inspire me, always. And I genuinely look forward to meeting you (again or for the first time) in person at a SPIRITED WOMAN Workshop or within our SPIRITED WOMAN CIRCLE.
The SPIRITED WOMAN Newsletter is meant to be fun, informative, and inspirational. Your free monthly tool to stay connected with other spirited women nationwide. I welcome you forwarding this newsletter to ALL your spirited friends.
Founder Spirited Woman
Conversation guests include: Author Janet Fitch, NPR Radio Host Frances Halpern, Hollywood Reporter Calendar Editor, Selena Templeton, Author Elizabeth Forsythe Hailey, Actress/Author Marcia Wallace, Mystery Author Rochelle Krich, Actress/Author Fannie Flagg, Wine Experts/Authors The Saucy Sisters (Barbara Nowak and Bev Wichman).
Through the holidays, we're offering a Special Holiday CD Package - which includes eight professionally edited 1-hr. guest conversation CD's and an easy-to-travel complimentary CD case.
To get a better idea of each conversation, I invite you to listen to our NEW! AUDIO SAMPLES, go to: http://www.thespiritedwoman.com/spirited_woman_circle/
All conversations are also available in MP3 audio or PDF transcript format.
To order visit: http://www.thespiritedwoman.com/registration/
TELL A FRIEND ABOUT THE SPIRITED WOMAN CIRCLE INTERVIEWS.
SPIRITED WOMAN Q & A
One morning over coffee, I was reading the Los AngelesTimes, and I was genuinely blown away by an article/profile on Cindy Kauanui, the founder of Jet Set, a La Jolla, California-based modeling agency. Her magnetism and guts just leapt from the page, and I said to myself, "I've just got to interview this woman." Yes, I was that impressed.
So, I picked up the phone and called her cold. And she in turn picked up her phone and spoke with me. Amazing. You see, Cindy is something of a sensation in the modeling world. She's the one responsible for taking the skeleton look and replacing it with the healthy-surfer Pacific Coast Highway look. Yes, she's a role model that's changing skinny from "in" to "out!" The woman's a champ.
She's also had quite a rollercoaster of a life. A single mom with three sons, in 1992, when Hurricane Iniki devastated the island of Kauai, where she grew up, Cindy lost her successful production company and home. With only $80 in her pocket, she and her sons, left with the clothes on their back, boarded a Hawaiian Airlines jet, and flew to LA. As she says, "after all the doors shut down on me," they moved to San Diego, CA.
Ten years later, Cindy, in her mid-40's, owns a business with eight divisions that will gross about $5 million this year, has 14 employees, a satellite office in Waikiki (where she works two weeks a month), two homes, represents over 600 kids and adults, over 1,000 babies, and her clients are such fashion giants as Ralph Lauren, Guess, Pac Sun, and Quiksilver. Last year, she won the Pitney Bowes Best Small Business Marketing Award and started Jetty! - a day to night surfer fashion line - with Mitsui & Co, now sold in 100 stores in Japan.
Whew! Cindy is a dynamo, who fights for her ideals and goes for it -
with great passion and fortitude! I'm really happy I picked up the
phone and called her. And I believe you will be too. Her life is really
inspiring. Now, here's Cindy.
Q. Cindy you literally had to start your life all over again. Did you have any idea of what you were going to do?
A. No I didn't know what I was going to do and I applied to all different places as a waitress, anything because you're in a survival mode where you've got three kids and all you're thinking about is how you're going to put food on the table. You're not thinking a career - it was like a bandaid job. Unfortunately or fortunately I guess you could say I did not get hired by anybody. They wouldn't even hire me at the Hyatt. So I thought okay, that is a sign, and I am a believer in God. And it was as if God was closing all the doors and really wanting me to do this (starting Jet Set). Had those other doors opened I probably would have walked through them.
Q. How did you actually start Jet Set?
A. I knew that my true core talents were in the entertainment business since I did have a production company on Kauai, where I would find models for movies and New York agencies. Moving to San Diego, I was kind of in the wrong place for what I do, but I loved it - it reminded me a little bit of Kauai, small with a neighborhood feel. A Kauai friend told me that there were these low interest SBA loans for people who lost their businesses during Iniki, and I got in touch with different sources through the Red Cross, and I put together a five year forecast and I got approved. That's how I got started with a $10,000 loan.
Q. What is the Jet Set "look" and philosophy?
A. It's funny, when I first started it was high fashion because that's all I knew. But, I'm a surfer, so I remember that look from the 1970's - there weren't that many girl surfers at the time. I remember looking at the beach crowd and looking at that mix of Hawaiian, Californian - the boys had the Blue Lagoon hair look, the girls were just natural beauties, they had that sun-kist look. I fell in love with that look. So, I'd say Jet Set is definitely a cross between California and Hawaii, so they look a little exotic maybe and they also have that California 1970's Pacific Coast Highway look. Bringing those two looks together.
Q. You're known for having an eye - how do you find your models?
A. It's not that I go to the mall, with a stack of cards, and try to find people - I never do that. I could be out to dinner, I could be driving my car, I could be at the grocery store. It's just whenever I see it, I usually approach it. Then also too, because Jet Set has been around for awhile now, we get a lot of submissions. And we've branded ourselves so the right type of people do contact us. And I also go to a lot of surfing competitions, because my son is a pro surfer and usually I'll see a lot of cute kids.
Q. You were the first one in the modeling industry to connect the beach culture to the fashion world. How did that come about?
A. I was backstage in Milan, during fashion week, I had found the Roberto Cavalli girl, and the girls were changing clothes getting ready to go onstage. I saw them with their bras and underwear on, and they were so thin that I felt like throwing up. I'd never seen anything like that, because when they had their clothes on, you didn't notice it that much, but undressed you could see all their bones. They were squeezing into couture outfits, even being so skinny, that were unnatural sizes - not a natural woman's body. I felt enormous. I watched these girls smoking - they looked so weak, so unhealthy, so pale. I thought what am I doing? Why am I in this industry? Why am I promoting this? It was more a personal conviction, a Jerry McGuire kind of thing, like a rude awakening. I remember going back to my apartment, feeling like I did something really bad. That in my heart of hearts I was not contributing any good to humanity. I didn't want to be a part of it. I wanted to quit the industry. Yet I had the star of the show.
Q. What changed it all for you?
A. By the time I got to back California, I did a lot of praying, I felt that my true love and passion has always been beach culture, surf, the lifestyle I lived - a cool lifestyle that is healthy, where you don't have to starve yourself and you get to have a good fun day in the water watching dolphins. I wanted to show it to the world. I thought, Calvin Klein changed the supermodel of the '80's into the waif by using one model Kate Moss to get that change to take place, and I said, why couldn't I take what I love, find one girl, and make history and get people to go in this direction. It happened with Roxy. I found the first Roxy girl and they gave me the outlet to expose these girls to the world. With their help I was able to get this new look out to the public and they became famous. Roxy stores starting popping up everywhere. One opened in Times Square in the late 90's. Then I got a call from Jockey and they wanted a "surf and city" ad in Times Square. I couldn't believe that was happening since New York was my main source of income. We unveiled a humongous billboard with two girls in Times Square - surfers wearing Jockey. And it actually hit during the millennium - so everybody saw it!
Q. What's the best way to get started in the modeling business?
A. Basically, just sending an agency a snapshot of yourself. Preferably Polaroids is the best way to go because that is what you really look life. If you look good in a Polaroid, you're going to look great on film. Polariods just pretty much are as raw as you can get as far as what the true person looks like. They should always take Polaroids with no make-up and their hair down - just real simple and in a bathing suit, so you can see if the girl is fit or not, that way you get to see their proportions. Some girls are swim girls and some girls are fashion girls, and those are two different types of marketing. Swim girls don't look good in couture clothes, they are too long-waisted, and couture girls don't look good in swim suits, they look too thin.
Q. I also read you will drop a girl if she loses too much
weight. Do you feel the modeling industry is changing, or are eating
disorders still a major issue?
A. I have dropped girls for that. Eating disorders will always be a major issue as long as the coutures are still showing advertising with these real thin girls - young girls look at the pictures and think that is what I need to be. Fashion magazines pretty much dictate what these kids do. But right now there is a real positive surge going on about being healthy. We've never been in a better time - people are really getting sick of the anorexic look. There were articles in the New York Times, Milan, and Spain, how they are banning the skinny model right now. It's huge. They're tired of the designers dictating what they think people should look like. They're going to battle and trying to bring back the real size woman, which is so cool.
Q. Cindy looking back you started your business with a
$10,000 loan in 1995 and your 2006 revenues will be in the 5 million
dollar range - what do you attribute your success to?
A. Good employees and good talent. We really are the best kept secret to be honest Nancy. We only recently got publicity. So all those years we pretty much kept undercover. It's good employees and finding out how to hire good employees. I think I made a lot of mistakes in the past not knowing how to hire the right type person for this industry. I've gotten a lot of help from my friend Mindy at www.communicationworks.com where she'll do assessments on employees before we hire them to find out if they fit the job.
Q. What are your future plans on the horizon?
A. I'd like to get the Jet Set Reality Show off the ground. We've trademarked that for television. I want to do a reality model search for Jet Set, where it is kind of like America's Next Top Model meets Survivor and then a spin-off to that. I've also always wanted to do a "Jet Set Surf Seinfield" about the agency and about our little neighborhood, because it's really funny. We're in La Jolla and it's the original town of surf. The Beach Boys sang about it, it's got the original Rusty's Surf Shop, and it's a funny little Mayberry R.F.D. meets surf kind of place.
Q. What advice would you like to give women about taking risks?
A. First of all, if you have a dream and you really believe in it and you're passionate - you really have to be passionate about it - do proper planning and go for it. But make sure you plan everything before you get out there. There are so many great resources now to help women get started. Take the risk and do it. I'm so glad I did.
Q. Cindy, why do you feel that you are a spirited woman?
A. One, because I have God spirit in me and it fills me up. And because I love life. I love being alive. I love being able to help people. I love the fact that I have a purpose in life - I have something to do. And I want to encourage women to find that thing that they are to do. And do it with all their heart, do it with passion.
THANK YOU CINDY. YOU ARE AN ADVOCATE FOR HEALTHY WOMEN EVERYWHERE!
Cindy welcomes you visiting her extremely popular website: www.jetsetmodels.com.
NEWSLETTER ARCHIVES: http://www.TheSpiritedWoman.com/newsletter/. Presently there are 42 past interviews online for you to read.
SPIRITED WOMAN! STORE SPECIAL
Covered in scrumptious soft leather 100-page lined-journal is 8 1/2" tall by 6" wide. Available in 4 luscious colors. Regularly $20 each - NOW only $15. Buy 5 journals and the sixth one is free.
Last month spirited woman extraordinaire Mary Lynn Archibald bought 5 journals, she says, "I plan to give a couple as Christmas gifts (I bought the RED ones), and the rest I will donate to a raffle at my businesswomen’s club, ABWA. Money goes to scholarships for re-entry women. I’d get your journals soon if I were you. They may sell out before Christmas!"
To order go to: http://www.TheSpiritedWoman.com/spirited_woman_store/.
UPCOMING SPIRITED WOMAN WORKSHOPS
The SPIRITED WOMAN Workshop includes three hours of creative playfulness and growth. Emphasizes your ALIVENESS and reinforces YOU ARE ENOUGH AS YOU ARE. Great for transitions, movement, fun. Attendees range from writers/artists/healers to business owners. Led by Nancy Mills, Creator of the Spirited Woman Approach to Life. Limited to 12 women. Offered at amazing locales.
HOLIDAY WORKSHOP SPECIAL!! Limited Time Only - Runs thru Jan. 1, 2007. Sign-up for any 2007 workshop before Jan. 1 and you'll get a $45 discount off our single or buddy rate. This is a great start-the-year-off-right gift for yourself. Terrific holiday gift for your mom, best friend, sister, office worker, whoever you want to bring! And YOU'LL SAVE $45!!
2007 WORKSHOP CALENDAR
LOS ANGELES - Saturday, February 10, 2007
1-4 pm., Black Box Theater, 12420 Santa Monica Blvd. 90025
SANTA BARBARA - Saturday, February 17, 2007
1-4 pm., Private Santa Barbara Estate, TBA to Attendees
FAIRFAX, VA/WASH. D.C. Area - Saturday, May 5
1-4 pm., hosted by Dava Money, Director of Creative Healing Institute
FAIRFAX, VA/WASH. D.C. Area - Sunday, May 6
1-4 pm., hosted by Dava Money, Director of Creative Healing Institute
Take advantage of the holiday special and sign-up now at: http://www.thespiritedwoman.com/signup/
Remember: Take a workshop & you'll get a FREE LINK & a FREE 60-WORD newsletter ad on our website - forever!
For more info on the workshops and to see new workshop pictures please go to:
http://www.TheSpiritedWoman.com/spirited_woman_workshop/. You can also call Nancy Mills at her toll-free number: 888-428-1234 (in Santa Barbara call 805-698-3555) or e-mail her at: NancyMills@TheSpiritedWoman.com.
Credit cards are accepted on-line at: http://www.TheSpiritedWoman.com/signup/ and via phone at 888-428-1234. Workshop checks are mailed to: Nancy Mills, P.O. Box 20042, Santa Barbara, CA 93120. Checks must be received within 10 days of making a reservation. All payments due in advance of each Spirited Woman Workshop. All reservations final.
And, if you're wondering...the SPIRITED WOMAN Workshop has been held in the following cities to date:
TELL A FRIEND ABOUT THE WORKSHOPS.
WHY NOT MAKE YOUR CITY NEXT?
HOST A SPIRITED WOMAN WORKSHOP
It's great fun! You'll love it. Anyone who hosts a workshop in their home or business receives a free workshop, great publicity, and a chance to meet other fantabulous women. Since the workshop size is small, most spaces work out ideally. If you'd like to host a workshop, go to our host page and fine out how to do it: http://www.TheSpiritedWoman.com/host_a_workshop/. Or please feel free to call Nancy at 888-428-1234.
SPIRITED WOMAN GIFT CERTIFICATE
BE SURE to give a Spirited Woman Gift Certificate. You can give a gift certificate for a workshop, a Spirited Woman Circle Conversation, any of our store products, and even to plan an ad in our newsletter! The certificate is available on-line or by calling Nancy Mills at 888-428-1234. MAKES A GREAT GIFT. Easy, affordable & inspirational.
SPIRITED WOMAN MEDIA COVERAGE
SPIRITED WOMAN IN THE NEWS! To read current articles and interviews please visit our press page at: http://www.TheSpiritedWoman.com/press/. There's also some wonderful radio interviews to download on your IPOD.
THE SPIRITED WOMAN BLOG
For those of you who have never blogged - don't worry - we have really easy instructions on our blog page on how to post. So, please try it. It's fun!
Here's the November blog ? of the month: When do you feel the most unstoppable?
Just click on: http://www.TheSpiritedWoman.com/go_blog_blog_blog/
We really want to know. ALSO keep those other blog posts coming in too - and BE SURE TO TELL US WHY YOU FEEL YOU ARE A SPIRITED WOMAN. We want to know that too.
THE SPIRITED WOMAN CLUB - LISTING BOARD
NEW FEATURE! put your picture (OR LOGO OR PRODUCT SHOT) UP WITH YOUR AD.
Here's the good news. If you have taken the SPIRITED WOMAN WORKSHOP you are automatically a member of the SPIRITED WOMAN CLUB, and you'll receive a FREE listing (up to 60 words) - monthly. For those of you who have not taken the workshop (come on girls, you need to join the club!) - the listing is $25 per month per listing or $40 per month with a photo! What a great deal!
Photo rates for workshop attendees is $15 per month with your one free 60-word ad. All additional 60-word ads cost $40 with photo or $25 without photo.
The listing board is a great way to advertise your service, business, workshop, event or WHATEVER - and to stay connected with other spirited women. Currently, the newsletter reaches over 2,900 women. Think of it as your very own SPIRITED WOMAN DIRECTORY. Be sure to check out what other women are offering and support them. Also, see below HOW TO PLACE A LISTING.
Our current ads are featured in the newsletter. More newsletter listings are at: http://www.TheSpiritedWoman.com/newsletter_ad/
HAIKU HELEN - Helen will assist you in moving on with your life by
understanding where you are and what you need. She is a 4th generation
psychic now living in Maui, the heart chakra of the Earth. Incredible
Mana (spiritual power) emanates here and will empower you. Contact her
at: www.haikuhelen.com, e-mail: email@example.com.
PHYLLIS CHASE, MA, MFT - Psychotherapist and radio talk show host of Shrink Rap, KCSN 88.5, leads the Manifest The Man workshop to magnetize the love you want into your life. Learn the Partnering Paradox, P.O.P. More powerful than imaginable. Thursday, November 16th 6:30-10 at the Beverly Hills Country Club, dinner, parking and gift bag, $147. Call 310-402-8888 www.phyllischase.com
FUN JOB & FREE TRAVEL - YES, as part/full time online travel agent with World Ventures!! Considered the Google of the travel industry. PowerSearch looks through over 200 travel websites to find best & cheapest rates: http://ciriasvacation.worldventures.com. Call Ciria at 866-535-4382 or 702-235-3855 to earn 20%-70% COMMISSIONS and FREE TRAVEL.
MAGDALENE CULTURAL ARTS CENTER & BOUTIQUE - Jayne DeMente, of Women's Heritage Project, and Miri Hunter, of Project Sheba, have joined forces to create a new LA center. It is open to the public but offers membership to women entrepreneurs and spirituality community. The location (the old Iliad Bookstore) is located at 4822 Vineland, near Lankershim/Vineland crossing in North Hollywood. For more info, visit: http://www.themagdalenecenter.com
LIFE ENERGY TUNE-UPS: Life Balance and Personal Evolution Coaching by phone/in-person. Blend hypnosis,therapeutic imagery and coaching tools to relieve stress and increase life-energy. Moon-cycle coaching/mediation CDs also available. Special rates for Spirited Women! Barbara Schiffman, EvoLuminus Coaching & Hypnotherapy, www.bschiffman.com, 818-848-9040, 800-306-8290.
WHAT TO GET LUCKY? One feng shui by China Rose is a method for true luck and happiness in life. Visit www.freezodiac.com to learn more about planetary transits for zodiac signs, view our public video's online at www.youtube.com/chinarosy, purchase our lucky bamboo products for good luck and happiness at Whole Foods, Bristol Farms, etc. Contact us for charts, services and media events at firstname.lastname@example.org.
PARLOR PERFORMANCES - Jeannine Frank's "accidental performing arts series" (now in its 17th year!) presents comedy, cabaret, authors, & more in a cozy West LA concert hall -- and also books artists for fundraisers, conventions and special events. For free monthly e-calendar or more info, contact Jeannine at email@example.com or call 310-476-6735.
HUGS, HOPE AND PEANUT BUTTER: Bouncing Back After Hitting Bottom.
Humorous essays illustrated by critically ill children. An inspiring
book for any woman who's faced tough times. And isn't that EVERY
woman? Laugh out loud as the author recounts in Erma Bombeck style,
her own life experiences and lessons learned from them.
THE GIRL BLUE PROJECT is a FREE, self-awareness program for teen girls combined with the performing arts and community service. Our sole purpose is to awaken the truest potential in young women by promoting discipline, non-judgment, self-acceptance and self-discovery. We are a grassroots, 501(c)(3) organization funded by individual and in-kind donations. For more information and to support us visit: www.thegirlblueproject.org.
"SHARING WITH WRITERS" is the official Authors' Coalition (http://authorscoalitionandredenginepress.com) newsletter. We're a group of serious writers - experienced and aspiring - who are dedicated to the mutual support and development of each others' careers. Sign-up by sending an e-mail with "subscribe" in the subject line to: HoJoNews@aol.com
HOW TO PLACE A LISTING
E-mail a 60 word or less description of your listing (word count must include phone number and such) by the last day of each month (i.e. November 30 for December 1 issue) to: NancyMills@TheSpiritedWoman.com and put "LISTING BOARD" in the subject line. The same applies to photos and a JPEG (no larger than 200 pixels) is required.
All past SPIRITED WOMAN WORKSHOP attendees receive ONE FREE 60-word listing EACH MONTH. To ad a photo it costs $15 monthly. All additional listing are $25 per item per month, and with photo $40 per month.
For those of you who have NOT attended the SPIRITED WOMAN WORKSHOP it cost $25 per listing per month or $40 with photo. Please follow the above instructions.
You can pay for listing via credit cards online at: http://www.TheSpiritedWoman.com/newsletter_ad/ or by calling Nancy Mills at 888-428-1234. Checks for all payable listings are to be received in advance of next monthly issue (December 1) and sent to: Nancy Mills, P.O. Box 20042, Santa Barbara, CA 93120.
Permission is granted to reproduce, copy or distribute the SPIRITED WOMAN Newsletter with the understanding that the copyright notice and all the content is to be attributed to Nancy Mills, the SPIRITED WOMAN Newsletter. Copyright Nancy Mills, November 2006. All rights reserved.
Please Note: The Q&A portion of the newsletter IS NOT available for use in and of itself unless written permission is given by Nancy Mills. Recently someone posted our Q&A on her blog without permission and that is not okay.
THANKS FOR YOUR SPIRIT! SPIRITED WOMEN! AND YOUR SUPPORT!
PLEASE FORWARD THIS NEWSLETTER LINK TO EVERY SPIRITED WOMAN YOU KNOW!
PO Box 20042
Santa Barbara, CA 93120
Office Number: 805-698-3555
Toll-Free Number: 888-428-1234
LET'S HEAR IT FOR SPIRITED WOMEN EVERYWHERE!