Yesterday, I had the opportunity to meet the "head mama" of Missoula. And if I had to put my money on it, Elke Govertsen, the innovative publisher of the locally-based Mamalode magazine will soon be the "head mama" from Wyoming to California (and beyond).
Elke is a bright star. Filled with ideas. The mother of two young sons, she started Mamalode in 2009 with a $400 investment and a big dream. Since then she's produced nine print magazines - with rich content and gorgeous photos - positioning each magazine with a theme, such as, "enough, letting go, connection, and adventure." Her goal is to spin magazines for mothers on their heads. Mamalode offers no recipes and no "how to's" - "which really don't make you feel enough," she says. What a concept - she actually produces a magazine that "whole mothers" can relate to and enjoy reading for its content.
Elke's media empire is growing. She has an extremely active website, www.mamalode.com, distributes about 10,000 free magazines locally, has an international subscriber base, and she's even interviewed such mama notables as Randi Zuckerberg, the sister of Mark Zuckerberg, the founder of Facebook. Below is a 5-minute video on Elke and a 10-minute audio interview. Grab a cup of coffee (or maybe milk) and meet this delightful spirited woman mama - born and raised in Montana (she even knows how to weld and fix things - geez!) Keep on truckin' Elke! Please leave your comments for her.