Ok, seriously, if I get one more catalog I might freak out! My mailbox busts at the seams everyday with more and more catalogs! How do these people get my address? Well that is simple, shopping online! In one way, I'm saving money on a taxi or gas getting to the store, using one less paper or plastic shopping bag and saving time making all my purchases online and POW, they mail me a catalog! So much for shopping green.
The amount of paper and ink used to produce catalogs is insane and becoming an environmental crisis. Companies that produce these catalogs are wasting money, energy and resources - especially because most of their products and information can be found on their website. Did you know that the general residential mailbox receives 41 pounds of mail each year? Trees soak up CO2 that help fight global warming. So every catalog you look at for 30 seconds and toss in the garbage seriously affects our forestry! 5.6 million catalogs and other direct mail end up in US landfills every year. An average household gets junk mail equivalent to 1.5 trees every year. Do the math, that is 100 million trees a year!
I did some research in hopes of "GREENING" out my mailbox! Here are some tips for you to do the same:
- Go To The Top Dog First - the Direct Marketing Association's Direct Mail Service. You have to re-register every five years but who cares! Your name is sent quarterly to all DMA members. They claim it will stop 75% of your junk mail!
- Refuse to provide your address or phone number when you shop in-store. And if you place your order by phone, kindly ask the representative not to include your name on a company mailing list.
- Call the 1-800 number provided on the catalog (usually back cover) and ask the representative to remove your name from the company's list AND TELL THEM WHY. Company's keep notes of discontinued service so maybe you will play an integral role in helping them make friendlier environmental choices moving forward.
So, there you have it. Reclaim your mailbox and our forests by cutting down on unwanted junk mail. 15 minutes is a small investment to preserve our environment; make it your spirited task of the day.